Why the Jeep Wrangler Outselling the Ford Bronco Isn’t as Impressive as It Seem

The Jeep Wrangler is outselling the Ford Bronco so far this year by a significant amount. But that's not the whole picture.

There have been many parallels between the Ford Bronco and the Jeep Wrangler ever since the latter was raised from the automotive dead. 

The two presently have such a strong rivalry that there was much discussion about whether Bronco drivers would get the "Jeep Wave" or not.

Fans of the Wrangler may think the Jeep is leading based on recent sales numbers, but there's one important component that significantly alters the data.

The Ford Bronco was outsold by the Jeep Wrangler.